About Us
Full-picture marketing designed for real-world businesses.
At Mindful Marketing, we bring strategy, systems, and execution together to help you grow with clarity, intention, and sustainability, without the overwhelm. We don’t start with tactics. We start with understanding your business, so every decision supports how it actually runs.
Full-Picture Marketing for Real-World Businesses.
We don’t start with tactics. We start with you, your business, your systems, your capacity, and your goals. Because when the foundation is strong, marketing becomes a multiplier instead of a stressor.
Our style is calm, honest, and non-salesy. We prioritize clarity, adaptability, and thoughtful decision-making. By combining data, real-world experience, and intuition, we help businesses move from reactive marketing to intentional, sustainable growth—without pressure, burnout, or noise.
The result is marketing that supports how your business actually runs, builds confidence in every decision, and creates momentum that continues long after the initial strategy is in place.
Curious About What Mindful Marketing Is?
Our Story
Before Mindful Marketing, there was TriLeaf Designs.
Founded in 2009 by Rachel Boone, TriLeaf began as a graphic design , web development and marketing studio that grew into a trusted creative and marketing partner for businesses seeking to show up professionally online. In those early years, the focus was execution—building brands, designing websites, and supporting visibility. Yet even then, the deeper intention remained the same: helping businesses grow in ways that felt responsible, aligned, and sustainable. Over time, both the industry and the needs of clients evolved. Businesses no longer needed just design—they needed strategy, systems, and clarity. They needed someone to look at the full picture and guide thoughtful, informed decisions. As the work deepened and expanded, Rachel began to realize that the name TriLeaf Designs no longer fully reflected the scope or direction of the company.
Rachel had considered a name change for quite some time. Then in 2023, Rachel met Christina Shrive—a partnership that brought complementary strengths, shared values, and a clear vision for what the company was becoming. The word that kept surfacing in conversation was mindful. It perfectly captured how the team was already working: intentional, grounded, strategic, and human.
The shift to Mindful Marketing wasn’t a reinvention. It was a recognition of who we had already become. .
Our Mission, Vision & Philosophy
Our
Mission
To help business owners make mindful, data-informed decisions by aligning marketing with the systems behind it — so growth becomes sustainable and the business becomes easier to run.
Our
Vision
A world where business owners don’t feel crushed by marketing noise — where they have clarity, confidence, and a business that supports the life they want.
What We
Believe
Marketing works best when it’s rooted in clarity, not pressure. Sustainable growth doesn’t come from chasing trends or piling on tactics — it comes from strong foundations, thoughtful decisions, and strategies that align with how a business actually runs. We believe businesses grow best when they feel supported, understood, and confident in their direction — not overwhelmed or sold to. Above all, we believe marketing should serve the business and the life around it, creating progress that’s steady, aligned, and built to last.
Our Values
Three core pillars guide everything we do:
Mindfulness & Intentionality
We lead with mindfulness—balancing intuition and analytics to understand the full picture before making thoughtful decisions that support aligned, sustainable growth.
Adaptability & Practical Growth
No rigid contracts, no forced packages, no one-size-fits-all solutions. We build flexible, practical strategies that align with how a business actually operates and evolves.
Nuture An Authentic Partnership
We don’t see ourselves as vendors. We walk alongside our clients as trusted partners — honest, human, and genuinely invested in their long-term success.
What Makes Us Different
Most marketing agencies start with tactics. We start with clarity.
We calm the noise and create clarity
Cutting through conflicting advice, trends, and pressure so business owners can focus on what actually matters, what comes next, and what will truly move the needle.
We lead with mindfulness, not pressure
No hype, no rigid contracts, no urgency tactics. Growth should feel intentional and aligned, not rushed or manipulated.
We build strategy before tactics
Diagnose first, prioritize second, execute third. This protects budget, energy, and long-term momentum while building growth that lasts.
We bring depth, not guesswork
Decades of real-world experience across industries and growth stages, supported by specialists who understand both strategy and execution.
We look at the full picture
Aligning marketing with the people, processes, systems, and capacity behind your business so visibility and growth enhance what’s working rather than overwhelm it.
We price with integrity and intention
Transparent, fair, flexible, and aligned with the level of partnership we’re building together.
We build growth that lasts
We focus on strengthening your foundation so growth is steady, organic, and compounding over time, so the impact of our work continues long after a campaign ends.
We stay human
Because behind every strategy is a real person, a team, and a life outside of work. We build businesses that support life—not consume it.
Our Big Promise
When you work with Mindful Marketing, you don’t just get marketing tasks done. You gain:
Peace in your business
Less overwhelm, more clarity, and a greater sense of control
Clear priorities
Knowing what matters most right now, what does not, what can wait, and what comes next
Confidence in your decisions
Knowing each step is grounded in data, context, and a clear understanding of your business (not guesswork or hype)
Honest, steady guidance
Expert insight paired with intuition to help you move forward clearly, without noise or sales pressure
Consistent, thoughtful support
Knowing you’re not navigating decisions alone, and that someone is in your corner
A shift from reactive to intentional growth
Building a business that feels aligned, manageable, and genuinely enjoyable to run
Strong foundations and systems
So marketing supports sustainable growth (so the business doesn’t crumble)
Sustainable marketing practices
Approaches that fit real life, real capacity, and real seasons of business
Meaningful tracking and reporting
So you understand what’s working, what’s improving, and why
Who We Serve
| Season | Who They Are |
|---|---|
| New to Business | Launching something real and building strong foundations from the start |
| New Adventure | Pivoting, rebuilding, or stepping into a meaningful new chapter |
| Growth & Expansion | Scaling intentionally without breaking what’s already working |
| Business Transitions | Navigating rebrands, restructures, or pivots |
| M & A Support | Preparing to sell, acquire, or merge |
| Non profits | Mission-driven organizations seeking clarity, visibility, and sustainable funding |
How We Serve You
Our work flows through three intentional layers:
Consult
Strategy before everything.
We diagnose your business, clarify priorities, identify blind spots, and build data-informed strategy before a single tactic is recommended. This is the foundation all great work is built on.
Strategize
Align marketing with how your business actually runs.
We connect your marketing goals to your operations, systems, team capacity, and customer experience — creating a clear, realistic roadmap for sustainable growth.
Execute
Hands-on implementation when you need it.
From website development and SEO to email marketing, social media, digital advertising, copywriting, and CRM setup — we execute with precision, always guided by strategy first.
The Dragonfly:
A Symbol of Transformation and Intentional Growth
Dragonflies symbolize self-reflection and change. They remind us that growth is not about constant motion, but conscious evolution.
The dragonfly in our logo was hand-drawn using Celtic symbolism, with a heart at its center to reflect our heart-led mission. The Celtic imagery represents Christina’s and Rachel’s appreciation for symbolism, connection, and meaning.
The brand shift from TriLeaf to Mindful Marketing reflects that same evolution: staying rooted in our foundation while embracing growth with clarity and purpose.
Evolution without losing identity.
Expansion without losing alignment.
Meet Our Consultants
Rachel Boone
Founder & Strategic Advisor
Christina Shrive
Consultant & Clarity Specialist
Christy
Senior Consultant & Strategic Advisor
Our Implementation Team
We don’t believe in hiring “jack-of-all-trades” marketers who try to do everything at a surface level. Instead, we intentionally bring together experts in their respective disciplines—people who live and breathe their craft. From SEO and AI optimization to digital advertising, copywriting, design, analytics, and systems implementation, each person on our team brings deep, focused expertise.
This allows us to combine high-level strategy with high-quality execution.
When you work with Mindful Marketing, you’re gaining access to a consulting-led strategy team supported by experienced specialists who understand the nuances of their field. We’ve carefully assembled the strongest partners and team members we’ve encountered over the years—people we trust, people we’ve worked alongside, and people who consistently deliver.
Areas We Execute
Our team executes across:
Fractional Marketing
Social Media Marketing
Websites
Customer Acquisition
Email Marketing
Online Listings
Customer Experience
Copywriting
Search Engine Optimization (SEO)
Digital Advertising
Branding
AI Optimization (GEO and AEO)