Rachel Boone
Founder & Strategic AdvisorA marketer, strategist, and guide who helps people build businesses - and lives - that feel aligned, sustainable, and true to who they are becoming. For over two decades, Rachel has led companies through growth, transition, and reinvention, and helped countless owners do the same.
Meet With RachelTwo decades of building, leading, and helping others do the same
For nearly two decades, Rachel has built and led businesses through growth, transition, reinvention, and change - while helping other entrepreneurs and leaders do the same. Her background bridges real-world entrepreneurial experience with executive education, emotional intelligence, and deep personal-development training.
What makes her work different is the ability to support both the human and the systems underneath what someone is experiencing. Whether you're navigating a leadership transition, operational overwhelm, burnout, or building a more aligned business, Rachel blends grounded support with practical strategy so you can move forward in a way that feels sustainable and true to who you are.
Sustainable growth should support the human behind it.
She's walked alongside people through seasons of rebuilding, leadership growth, transition, and becoming - and she believes people are far more capable and resilient than they often realize, when they're truly seen, supported, and understood without judgment. Her approach is collaborative, adaptable, and tailored to the person in front of her. No one-size-fits-all formulas - every person, business, and season is different.
Years of experience
Years of business ownership
Wash U Executive Program
Invested in personal growth
The principles that guide the work
There is always a reason people do what they do
Behavior rarely comes out of nowhere. There is usually a story, experience, fear, need, belief, or pattern underneath it. Understanding the why changes how we see people — including ourselves.
Curiosity gets us further than judgment
I would rather ask “Why is this happening?” than decide too quickly what it means. Curiosity creates room to see what we missed, challenge what we assumed, and find answers we couldn’t see before.
You can change your mind when you learn something new
We make decisions with the information, experiences, and version of ourselves we have at the time. Growth sometimes means realizing something no longer fits — and giving yourself permission to choose differently.
Two things can be true at the same time
You can love something and know it needs to change. Be grateful and want more. Be scared and still move forward. Life, people, and business are rarely as simple as either/or — and some of the most important answers live in the space between.
How she helps
- Strategy & leadershipExecutive-level thinking for growth, positioning, and the decisions that shape where a business is headed.
- Operations & systemsUntangling the deeper challenges underneath surface-level problems, so the business runs cleaner and easier.
- Transitions, M&A & reinventionGuidance through rebrands, restructures, buying or selling, and pivotal moments of change.
- The human behind the businessEmotional intelligence, communication, and leadership growth - because sustainable growth supports the person, too.
What it feels like
- She sees the whole pictureBoth the systems and the human underneath them - the perspective that comes from having lived it herself.
- She's been thereGrowth, burnout, reinvention, rebuilding, buying and selling - she supports from experience, not theory.
- She blends strategy and intuitionGrounded in executive education and 25+ years of practice, with room for judgment, timing, and truth.
- She meets you where you areCollaborative, adaptable, and tailored to you - never a rigid formula or a one-size-fits-all plan.
Three ways to partner with Rachel
Support that scales to your needs - from strategic guidance only, to a full hands-on team.
Consulting
High-level strategic guidance and a trusted thinking partner. We meet regularly to work through strategy, leadership, operations, and the bigger picture - ideal if you already have a team and want executive-level direction and an objective outside perspective.
Consulting + Marketing Team
Both strategy and hands-on execution. Rachel guides the direction while the Mindful Marketing team handles implementation - websites, systems, campaigns, and more - so plans actually get done, not just made.
Marketing Team
You know what you need and want a trusted team to do the work. Website, content, systems, design, and data - handled through flexible, time-based or project-based support as needs arise.
Not sure which fits?
You don't have to figure it out alone. Let's talk through your goals and what level of support makes the most sense right now - the right fit should feel aligned, not overwhelming.
Let's Talk It ThroughShe's a great match if this sounds like you
Rachel works best with owners and leaders who are ready to look beyond the obvious problem, understand what is really happening, and make thoughtful changes that support both the business and the people behind it.
Too many decisions? Let's slow it down together
If you're feeling the weight of too many directions, let's sort through it together. Sometimes a focused conversation is all it takes to see the path.
Book a Free 30-Minute ConvoYou don't have to navigate it alone
Whether you're growing, rebuilding, or somewhere in between, let's talk it through. A focused conversation is often all it takes to find the next right step.
Book a Free ConsultationStreet smarts and book smarts
Rachel's education is a blend of classroom learning, real-world experience, and over $500K invested in personal and professional growth.
- Executive MBA - Washington University in St. Louis
- BFA, Graphic Design - Southern Illinois University
- Web Programming Certificate - University of Missouri-St. Louis
- NLP Master Coach & Time Line Therapy certifications
- St. Louis Socially Responsible Business Award - JCI (2009)
- BNI All-Star Award (2012 & 2014)
- Award for Business Excellence - US Small Business Institute (2014)
- Chairman, St. Louis Young Ambassadors
- President, 1904 World's Fair Foundation Under 40
- Advisory Board, US Small Business Institute
How she got here
Rachel's path hasn't been linear - and that's exactly what shaped the way she supports others. Every season built on the last.
The Beginning
Won her first design award; freelance career begins at 19.
Formal Education
BFA in Graphic Design; began a Web Programming certificate.
TriLeaf Designs Founded
Creative agency launched; received the St. Louis Socially Responsible Business Award.
Rachel Boone Consulting
Bridging operations, strategy, and leadership for entrepreneurs.
Executive MBA - Wash U
Earned an Executive MBA from Washington University in St. Louis.
Business Transitions
Expanded into buying and selling businesses; a personal season of rebuilding.
Mindful Marketing
TriLeaf evolves - emotional awareness meets operational clarity in one approach.
Rachel Boone Coaching & Beyond
Coaching for the human behind the business; Aurora Bridge on the horizon.
One vision, expressed a few different ways
Over the years, Rachel's work has grown into a small family of companies - each serving a different part of the same mission: helping people build businesses and lives that feel aligned, sustainable, and true to who they are becoming.
TriLeaf Designs
The Parent CompanyFounded by Rachel in 2009, TriLeaf Designs is the creative and strategic foundation the whole family grew from - and the parent company today. It began as a design, web, branding, and marketing studio and became the home for everything that followed.
Visit TriLeaf Designs →
Mindful Marketing
Strategy, Marketing & ConsultingThe evolution of TriLeaf - blending emotional awareness, thoughtful strategy, and operational clarity into one full-picture approach. This is where Rachel and the team help businesses grow with intention through consulting, strategy, and execution.
Explore Mindful Marketing →
Rachel Boone Coaching
For the Human Behind the BusinessRachel's personal coaching practice, for the person - not just the company. Leadership growth, transition, burnout, starting over, and becoming. Where emotional awareness, personal growth, and real life intersect, and people rebuild in a way that finally feels aligned.
Visit Rachel Boone Coaching →
Aurora Bridge
Virtual & Operational SupportThe newest addition - a dedicated virtual assistant and operational support partner, built to give business owners reliable capacity and room to breathe. From admin and marketing implementation to systems and workflows, Aurora Bridge helps get the work done.
Coming SoonA little more about me
The best partnerships start with knowing who you're working with. Here's some of what makes me, me.
My Family
My four children are my heart. Jacoby (2015) is kind, entrepreneurial, and wise beyond his years. Rowan (2017) is my social butterfly with unwavering determination. Danica (2019) is my spirit - a fusion of athleticism, femininity, and imagination. Finley (2021) came out ready to rule the world.
My journey hasn't been linear. I'm learning what it means to be a single mom, discovering more about my own power, and rebuilding in a way that finally feels aligned - the same work I walk alongside others through every day.
Myself
My most precious contributions to the world are the roles I embrace: coach, entrepreneur, mother, daughter, friend, volunteer, and healer. My path demands constant growth - I've invested over $500,000 in my own development, and I foresee investing a million before I'm done.
One of the hardest things I ever did was let my own light shine fully. I've learned not to dim it to spare others their insecurities. Now I let my (enormous) light shine.
Building the next generation
I love being a Den Leader. Watching the bonds form among my Scouts, hearing about their voluntary acts of kindness, and seeing families complete adventures together warms my soul. As my Scouts prepare to cross into Boy Scouts, I'm excited for the journey ahead of them.
Rooted in the outdoors
Sometimes the best days end with the dirtiest clothes. I found the Ozark Trail Association in 2007, became a Crew Leader building trails, maintained my own two-mile section, and even trained as a Sawyer to fell trees deep in the woods after storms. There's real magic in disconnecting and letting the world slow down.
Wherever you are, you don't have to do it alone
Whether it's your business, your leadership, or your next chapter, Rachel would love to talk it through with you. The first conversation is always free.
Schedule Your Free ConsultationFrequently asked questions
Who does Rachel work best with?
Established business owners, entrepreneurs, nonprofits, and leaders - especially those navigating growth, transition, reinvention, or a complex decision. If you want executive-level strategy paired with genuine human support, you'll feel at home.
What's the difference between Mindful Marketing and Rachel Boone Coaching?
Mindful Marketing is the business, strategy, and marketing side - for the company. Rachel Boone Coaching is for the human behind it - leadership, transition, burnout, and personal growth. Many people work with Rachel across both.
Does she only do marketing?
No. Marketing is where she started, but her work spans strategy, operations, leadership, transitions, and buying/selling businesses - plus the emotional intelligence underneath it all. She helps with the whole picture.
Can she help me buy or sell a business?
Yes. Since 2022, Rachel has worked in the buying and selling of businesses - strengthening operations, leadership, brand positioning, and organizational foundations to support long-term value and a clean transition.
What actually happens in a first conversation?
A relaxed, honest conversation about where you are and what you're navigating - no pressure, no rigid pitch. You'll leave with more clarity than you came in with, whatever you decide next.