Almost 20 years of building differently
From a small design studio in 2009 to a strategic marketing partner today - the story of how TriLeaf Designs becoming Mindful Marketing.
It started with three leaves
Every business has a story of how it became what it is. Ours is a story of evolution—of staying true to our roots while becoming more mindful about the way we support growth, change, and what comes next. What began as graphic design, web programming, and marketing grew into consulting, strategies and execution. Here’s how it unfolded.
A timeline of thoughtful growth
The milestones that shaped who we are. Scroll through the highlights - then read the full story below.
TriLeaf Designs is Founded
A design, branding, and web studio built on three core services - and a purpose-driven vision.
First Independent Office
TriLeaf Designs moved into its first independent office after having a shared space.
Agency Reimagined
TriLeaf Designs relaunched with a stronger emphasis on consulting, strategy, data, education, and long-term partnerships
More Than a Marketing Agency
Rachel received her Executive MBA from Washington University in St. Louis adding to her resume of personal and professional development.
Mindful Marketing Begins
A partnership with Christina Shrive and the rebranding of TriLeaf Designs to Mindful Marketing begins.
One company becomes an ecosystem
TriLeaf Designs Becomes the Parent to Mindful Marketing, Rachel Boone Coaching, and Aurora Bridge.
Scroll to follow the journey →
A story told in chapters and rings
From a first design award at fourteen to a family of purpose-driven brands - every chapter of how we became who we are.
The Beginning
Rachel Boone, Founder of TriLeaf Designs, won her first graphic design award at 14 and began freelancing. As yearbook editor she discovered leadership, branding, and storytelling - and fell in love with solving problems through design, not just making things look good.
Building the Foundation
Rachel intentionally pursued a wide range of experiences - design, print production, publications, web development, product and packaging. She earned a BFA in Graphic Design (SIU) and a Web Programming Certificate (UMSL).
TriLeaf Designs is Founded
Rachel launched TriLeaf Designs as a graphic design, marketing, and web studio. "Tri" for the three core services; "Leaf" for growth, purpose, and environmentally conscious business. They started out as a small team and quickly grew.
First Independent Office
After starting out sharing space with an interior design firm - an invaluable lesson in ownership and collaboration - TriLeaf moved into its first independent office.
A Bigger Space - New Offerings
TriLeaf grew into a larger office and when owners asked to hire someone like her, she began offering executive-level marketing consulting.
A Hub for the Community
Rachel launched TriLeaf Third Thursdays - bringing local business owners together and turning the space into a hub for connection. She also began offering educational workshops for small business owners - leaning into Rachel's love for education.
Room to Grow
Continued momentum meant outgrowing the space again - TriLeaf moved into another, larger office to make room for the growing team, clients, and community events.
Growing Beyond Design
TriLeaf evolved into a full-service marketing agency - websites, SEO, digital, social, content, branding, analytics, and strategy. Rachel realized businesses rarely fail because of marketing alone; many struggles were operational.
Building a Collective
Rather than building a traditional agency with heavy overhead, Rachel created a flexible collective of specialists under one umbrella—bringing together the right people for the right work while keeping collaboration, adaptability, and authentic partnership at the center.
More Than a Marketing Agency
Rachel invested more than $500,000 into professional development - NLP, Time Line Therapy, leadership, human behavior, business psychology, and executive coaching - centering her work on business and human behavior.
Agency Reimagined
TriLeaf relaunched with a stronger emphasis on consulting, strategy, data, education, and long-term partnerships - helping clients understand the reasoning behind every recommendation.
Executive MBA
Rachel earned her Executive MBA from Washington University in St. Louis, formalizing years of practical experience in finance, leadership, organizational development, and strategy.
Personal Transformation
A season of major personal transition - separation, divorce, identity shifts, healing, and rebuilding - deepened Rachel's understanding of burnout, capacity, authenticity, and resilience. Her work evolved accordingly.
Mindful Marketing Begins
A new partnership with Christina Shrive led to Mindful Marketing: helping entrepreneurs make mindful, data-informed decisions aligned with purpose, values, and capacity - business strategy, marketing, operations, and human-centered growth.
Rebuilding Publicly
Rachel began sharing more of her own experiences - growth, communication, leadership, burnout, identity, authentic living - becoming known for asking thoughtful questions that help people see themselves differently.
TriLeaf Becomes the Parent Company
Instead of retiring TriLeaf, Rachel repositioned it as the parent holding company - home to Mindful Marketing, Rachel Boone Coaching, and Aurora Bridge, the execution partner that bridges strategy into consistent action. One company became an ecosystem of purpose-driven brands.
Rooted. Evolving. Intentional.
TriLeaf Designs gave us our roots - creativity, craftsmanship, and heart. It taught us how businesses truly function, not just how they look on the surface. Mindful Marketing reflects who we've become: the creativity remains, but the work deepened into systems, strategy, analytics, and long-term alignment.
The name changed because the depth expanded and the work matured. The mission never did - to help businesses grow in ways that support real life, protect what matters, and create momentum that lasts. We're still builders. We're simply building differently now.
One philosophy, several ways to help
When we became Mindful Marketing, TriLeaf Designs became our parent holding company. Each brand has its own focus while sharing one commitment: thoughtful growth, practical solutions, and meaningful impact.
Founded in 2009, the umbrella organization overseeing our family of brands, partnerships, and future ventures.
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Helping businesses align strategy, operations, analytics, and marketing to create sustainable growth and thoughtful evolution.
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Supporting individuals, entrepreneurs, and leaders through personal development, leadership growth, and life transitions.
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Executive VA and operational support that helps businesses create capacity, improve efficiency, and focus on higher-value work.
Visit Site →Every business has a next chapter
If yours feels like it's entering one - growth, transition, or refinement - that's often where the most thoughtful work begins. We'd be honored to walk alongside you.